PRIVACY POLICY | McKenzie Marketing

Privacy & Cookie Policy

Welcome to McKenzie Marketing Solutions Ltd. and thank you for visiting my website. I am committed to protecting the personal information you share with me. This Privacy Policy explains how I collect, use, disclose and safeguard your information when you visit my website or engage with my services, in compliance with the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018. By using my website or services, you agree to the terms outlined in this Privacy Policy.

Who am I?

I am Jon McKenzie, the creator of McKenzie Marketing Solutions Ltd, within which I manage Google Ads and Bing Ads Paid Search accounts for clients throughout the UK. This is who I am referring to as “I” in the sections below.

I have been a dedicated paid search account manager since September 2012 and I’m based at 4 Chalybeate, Haddington, East Lothian, EH41 4NX. You can contact me by phone on 07958 012 612 or by email at jon@mckenziemarketing.co.uk.

If you have any questions, comments or requests regarding this privacy notice or my data protection practices, please contact me by the email address above, in the first instance.

Data I collect

I may collect personal information directly from you or automatically when using this site or my services. This information may include:

Personal Identification Information: Name, email address, phone number, and business details.
Billing information: Payment details necessary for processing transactions (see below).
Technical Information: IP address, browser type, operating system, and website usage data via cookies or similar technologies. See below for more information on cookies.
Other Information: Any additional details you voluntarily provide, such as when filling out a contact form, scheduling a consultation or requesting information.

Data I don’t collect

It’s important to me that you know that I don’t collect any personal data such as your email address while you’re visiting my website. Unless you provide me with your email address when you contact me I won’t have such details.

Legal Basis for Processing Your Information

I process your personal information based on one or more of the following legal grounds:

Contractual Necessity: To provide services or perform a contract with you.
Consent: When you have given explicit consent for specific uses of your data (e.g., marketing communications).
Legal Obligation: To comply with legal or regulatory requirements.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided it does not override your data protection rights.

How I Use Your Information

I use the information I collect to:

Provide and manage my pay-per-click (PPC) management services.
Respond to enquiries, provide quotes, and support client relationships.
Improve my website functionality and performance.
Communicate updates, promotional offers, and industry news (with your consent).
Process payments and maintain financial records.
Comply with legal obligations.

How I Share Your Information

I do not sell or rent your personal information. However, I may share your information with:

Service Providers: Third-party vendors that assist with payment processing, analytics, hosting, or other essential business functions.
Legal and Compliance Requirements: If required by law, regulation, or legal process.

Paying me

Clients usually pay me by online bank transfer so I only know what the bank tells me about you: the name of the company who has paid me, how much money has been paid in and ideally the reference number from the invoice which is being paid.

I use Freeagent, the UK-based accounting database, to manage my finances. I will only add your details to my FreeAgent account at the point where you have explicitly agreed to work with me in order to generate your first invoice onwards.

Data storage

Any information I hold from you is strictly confidential. This data is stored only on secure and reliable software (e.g. MacOS X, iOS, Dropbox, BaseCamp) all of which are password protected with the use of strong passwords. My electronic devices are all password protected and I am the only one who can export or download data for backups.

Some of your data is held in the US (Apple iCloud, BaseCamp & Dropbox) and some in the UK/EU (Freeagent). I have made sure that these services comply with appropriate security standards.

The data I hold will never be sold or shared with others. It will not be used by others to market to you, to carry out research or for any other purpose unless there is a legal obligation for me to do so. You can update your personal data by emailing jon@mckenziemarketing.co.uk

Cookies and Tracking Technologies

I use Google Analytics and Webmaster tools to monitor visitors to my website. These platforms apply cookies which allow me to see how you discovered my site, what page you visited before you got to my site and which pages you visit while browsing my site. Information collected in this way will be anonymised and aggregated. For non-essential cookies, I will request your explicit consent in accordance with the Privacy and Electronic Communications Regulations (PECR).

If you don’t want me to be able to see this information you can disable cookies in your browser. Please note that disabling cookies may limit certain functionalities of my website.

How I Protect Your Information

I take administrative, technical, and physical measures to safeguard your information from unauthorised access, disclosure, or misuse. These measures include secure servers, encrypted connections, and access controls.

However, no security system is infallible. By using my services, you acknowledge that the transmission of information over the internet carries inherent risks.

Data retention

I retain client data for 5 years after completion of our business relationship to comply with legal, tax, and accounting obligations. Beyond this period, I securely delete or anonymise your data.

Should you make an enquiry but do not go on to enter a business relationship with me, I will keep your contact data for up to 12 months after our last contact before it is deleted.

Your Rights Under GDPR

You have the following rights regarding your personal data:

Right to Access: Request access to your personal data and obtain a copy.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure ("Right to Be Forgotten"): Request deletion of your data in certain circumstances.
Right to Restrict Processing: Request limitations on how I use your data.
Right to Data Portability: Request transfer of your data to you or a third party in a structured, commonly used, and machine-readable format.
Right to Object: Object to processing based on legitimate interests or direct marketing.
Right to Lodge a Complaint: File a complaint with the UK Information Commissioner’s Office (ICO).

To exercise these rights, please contact me via jon@mckenziemarketing.com

Marketing Communications

I will only send you marketing communications where I have your explicit consent or where permitted by law. You can opt out of receiving these communications at any time by clicking the "unsubscribe" link in my emails or by contacting me via jon@mckenziemarketing.com.

Complaints

If you believe I have not handled your data in accordance with this policy or the UK GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Telephone: 0303 123 1113

How you will be notified of changes to this privacy policy

Any modifications to McKenzie Marketing’s privacy practices will be reflected here first via https://www.mckenziemarketing.co.uk/privacy-policy . You will be contacted directly if any updates are deemed to be a significantly substantial change. I encourage you to review this page regularly to stay informed about how I protect your information.

Contact Me

If you have questions or concerns about this Privacy Policy, please contact me:

Jon McKenzie, McKenzie Marketing Solutions Ltd
4 Chalybeate, Haddington EH41 4NX
Email: jon@mckenziemarketing.com
Phone: 07958 012 612