Remarketing is the process whereby site visits by an individual are recorded by tracking their cookies, allowing ads to be targeted to previous site visitors. There are several main remarketing channels, each of which is achieved through the process of cookie racking and targeting.
Image, text or video ads can be targeted to past site visitors through the Google Display Network. Companies can create banners which emphasize sales, free delivery or any other messaging which they feel can persuade these individuals to return to their site in order to complete a purchase.
Remarketing Lists for Search Ads (RLSA)
In a similar fashion, remarketing lists can be applied to search ad campaigns so that search ads and keyword bids can be can be better set with past visitors in mind.
Dynamic remarketing takes things a step further by inserting individual products and services into your ads that the individual has already viewed within your site. These ads are a great way to encourage sales, such as by presenting items within previously abandoned shopping carts, as the individual is transported to the specific product page upon clicking the ad link.
Get in touch today to see how PPC remarketing can boost your bottom line.