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PPC Marketing Strategy | McKenzie Marketing

PPC Marketing Strategy

You have a great product or service. You know about the people you’d like to sell to. Search engine marketing involves communicating the correct information or unique selling points to the correct people at the correct time in order to encourage a sale. The beauty of search engine marketing is that, through the search term they enter into the search engine, the individual is signalling a desire or telling you what they want to achieve in their search.

Pay Per Click ads allow you to get on the first page of Google and Bing and as the name suggests you only pay when a searcher clicks through your ad. Whether you have a large e-commerce store, provide a B2B service or anything in between, a strong PPC marketing strategy is a powerful component of your online sales funnel.



Before the first pound or dollar is spent on your paid advertising we will discuss your business and marketing goals and create a plan through which these goals will be achieved.

Get in touch today for expert management of your PPC accounts.