Paid Search Ads | McKenzie Marketing

Paid Search Ads

Paid search marketing is the creation of text ads which show within a search engine results page or a partner website.  Most commonly an advertiser is charged each time their ad is clicked (pay-per-click – PPC) or, less commonly, when an ad is displayed (cost-per-impression – CPM).

 

Paid search advertising provides a valuable presence for companies on a page where a potential customer has indicated their suitability through the search they have just carried out.  This, along with control over the searches, locations and times of day you want your ads to appear, makes it a very valuable source of customers for businesses.

 

Whereas SEO can be a lengthy process to have your website show prominently, PPC offers a far quicker route to search engine result page (SERP) visibility.  Once you have decided on a budget, the keywords you want to advertise on and the landing pages you want to direct traffic to ads can be created and made live very quickly.

 

Skilled management of your paid search ads will make the most of your budget and help you achieve maximum return on your investment.  Get in touch today to find out how!