Google Ads Pay Per Click (PPC) advertising is a great way for companies to manage their presence within search engine results pages (SERP’s) and present their product or service exactly when customers are “googling” them. Google Ads gives you a presence above the organic search results along with display advertising placements across a huge number of websites.
I am a fully certified Google Ads professional specialising in search, display and shopping campaigns. For effective Google Ads account management get in touch today!
Paid search ads is the creation of text ads which show within a search engine results page or a partner website. Most commonly an advertiser is charged each time their ad is clicked. Search ads provide a valuable presence for companies on a page where a potential customer has indicated their suitability through the search they have just carried out. This, along with control over the search terms targeted, locations and times of day you want your ads to appear, makes it a very valuable source of customers for businesses.
Whereas SEO can be a lengthy process to have your website show prominently, Piad search ads offer a far quicker route to search engine result page (SERP) visibility. Once you have decided on a budget, the keywords you want to advertise on and the landing pages you want to direct traffic to ads can be created and made live very quickly.
Display adverts, also known as banner ads, appear within websites rather than in search results and can come in the form of text, image or video ads. It is a great way to generate brand awareness within your target market as they browse the web.
Whether from a brand awareness or direct response perspective display ads are a valuable weapon in the PPC arsenal.
Google shopping ads show your product images and prices to people who are searching for your product within Google. As with search and display ads shopping ads can show across desktop, tablets and mobile devices and you are only charged when your ad is clicked.
Running shopping ads requires the set up of a merchant center account and then the upload of your products, either through manual feed uploads or an automated process. Once the above is in place shopping campaigns can be set up within Google Ads, targeting the products of your choice and with adjustable bids for individual products.
Incorporating shopping ads, alongside search ads, is a great way to enhance the visibility of your products at the top of the search results pages (SERPS).
If you are a small or medium sized business get in touch today if you want to improve your Google Ads performance