Bing’s search engine features paid search ads in a similar fashion to Google’s AdWords. It is often overlooked by companies as a paid search option due to it’s search volume being smaller than that of Google.
Despite the smaller search volume Bing is a great option for those seeking new opportunities to increase their paid ad presence. With less advertisers using Bing search ads in comparison to AdWords there is less competition for keywords and often a lower average cost per click (CPC). Therefore the average cost per conversion can be less.
Get in touch today to discuss professional Bing ads account management